Growing up in Ireland each and every night Emma-Jane’s Mammy and Daddy told her “a story about Johnny Magory”.
These ‘made-up’ tales were usually derived from whatever sort of harm and devilment EJ had got up to that day and she couldn’t wait for bedtime for her mother to read a book and her father to tell her a story about what Johnny had done too!
Based on the old Irish rhyme “I’ll tell you a story about Johnny McGory. WIll I begin it? That’s all that’s in it!”, her father’s storytelling ensured EJ and her siblings went to sleep excited about their next “adventure” in the morning.
EJ spent her childhood outside, where she was happiest. EJ was an expert tree-climber, ditch-jumper and field-runner.
Some may have called her a tomboy; she called herself a wild ninja-warrior he-man, dinosaur loving girl who was a “world champion” tree climber and animal whisperer!
Not a lot has changed in three decades (well maybe the humility!)
Amongst animals and trees is still where she is happiest.
This inspired her to write down a few stories and bring Johnny McGory to the next generation (and indulged her passion for little people with big imaginations, writing and wildlife as well!)
Purpose: To inspire parents and children to connect with nature.
Vision: To educate children globally on Irish heritage, wildlife and culture.
Since leaving her HR career in the corporate world, Johnny Magory Business was established and has gone from strength to strength.
Johnny Magory Business is now a part of Enterprise Ireland’s New Frontiers Course for HPSU’s.
EJ is also a part of the Department of Agriculture, Food and Marine’s Acorn programme for female Entrepreneurs.
Johnny Magory Business is evolving from simply a book series to becoming a brand for all things children, outdoors, exploring and Irish heritage, wildlife and culture.
Elizabeth Quirke was the first member of staff to join the business and quickly put organisation and processes in place in the office.
Both EJ and Eilzabeth work from the converted shipping container (complete with roof top terrace for the odd sunny day) in Ballynafagh, Co. Kildare.
Each story educates children on different areas of Irish heritage, wildlife and culture.
Johnny Magory in the Magical Wild was the first book published in the series about the little boy who’s a few years old; usually good but sometimes bold! This book was inspired by Ballynafagh Lake which is beside where EJ lives… Truth be told, she thinks she owns the lake and spends time there every day. EJ wanted to capture the day-to-day imagination a child has to use when they spend the day playing outside. Be it in their garden, park or local playground, she believes the games and stories a child invents are incredible and should be encouraged
Johnny Magory and the Game of Rounders followed next. Johnny Magory and his dog Ruairi sneak off to have a brilliant game of rounders with all his animal friends; when he’s supposed to helping his Mammy and Daddy foot the turf! This was inspired by the Bog of Allen where EJ spent a large portion of her youth around her Nanna’s house with her cousins. They would jump bog holes for the day then would all line up in their Nanna’s garden as she hosed the bog mould off them! GAA Rounders was another huge part of EJ’s childhood and she wanted to encourage children to play the game.
The third adventure is Johnny Magory and the Wild Water Race. Inspired by the Grand Canal in Ireland. Johnny’s little sister Lily-May is introduced in this book and see’s Johnny having a boat race with his animal friends. The grand canal played a big role in EJ’s childhood; she learned to swim in it!
Johnny Magory and the Forest Fleadh Cheoil is the fourth and latest story in the series and is illustrated by EJ’s childhood hero, Don Conroy. The story was inspired by Donadea Forest in Ireland which is a large decidious, native forest. EJ wanted to capture and promote two important elements in this books; the Irish love of music and her own love of climbing trees!
Johnny Magory Books are official partners to CMRF Crumlin with a percentage from the sale of every book going directly to the charity.
Proud partners of CMRF Crumlin
The books are ‘Guaranteed Irish’ as they are written, edited, illustrated and printed in Ireland.
Emma-Jane is available for interactive workshops with children. These events involve reading the stories and encouraging children to engage with nature through various props and activities.
Click here for more information on events.
Please email to arrange a visit.
Please get in touch if you have any recommendations on another adventure for Johnny based on your own experience.
Click here to find out more on the books.